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Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

By Kenwright

Understand how visualizations influence perception and decision-making through psychological and analytical lenses.

WHAT THE PUBLISHER HIGHLIGHTS

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.

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INSIDE THE BOOK

About this book

This book dives into the intersection of psychology and data visualization, revealing how visual elements shape interpretation and behavior. Learn how to craft visuals that not only look good but also communicate effectively, ethically, and persuasively.

From the publisher’s description

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.
  • Master ethical and persuasive visual communication.

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ANOTHER PERSPECTIVE

Perspectives on the books

Explore reviews
Reader review2

Not for me

Disappointing. The description oversold what is actually inside.

I picked this up after getting stuck on a project and it turned out to be exactly the right book at the right time. I found myself making notes in the margins, which is always a good sign. The code samples assume a particular environment, which took a bit of fiddling to get running properly. The examples are small enough to type out and experiment with, which is exactly what I want from a book like this. Two stars. The subject deserves a better treatment than this.

Nina PhillipsMobile developer · Hamburg, DE
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

Finally, an explanation that clicks

Exactly the book I needed. Straight to the point and genuinely useful.

I have been working with data visualization for a few years now and I still found plenty here that was new to me. I found myself making notes in the margins, which is always a good sign. The index and cross-references are surprisingly good, which matters for a book I will come back to. The writing is direct and does not waste space on filler, which I value in a technical book. This is the book I wish had existed when I started working with data visualization.

Fatima MooreCTO · São Paulo, BR
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

A genuine pleasure to read

Finally, a book that treats data visualization with the care it deserves.

There is a particular kind of technical book that is dense without being difficult, and this is one of them. The author clearly knows the subject deeply and has thought hard about how to teach it. The author clearly knows the subject deeply and has thought hard about how to teach it. The index and cross-references are surprisingly good, which matters for a book I will come back to. If you have the prerequisites, this is an easy recommendation. I will be keeping it on my desk rather than the shelf.

Ava HillData scientist · Helsinki, FI
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

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